The Role of Advertising in Promoting Maternal and Child Health Awareness in Dukku LGA, Gombe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Maternal and child health (MCH) is a critical area of public health that requires widespread awareness and education to reduce maternal and infant mortality rates. Advertising plays a significant role in promoting MCH awareness, particularly in rural areas like Dukku LGA, Gombe State. According to a study by Hassan and Ibrahim (2024), advertising campaigns that focus on MCH issues, such as prenatal care, immunization, and nutrition, have been shown to positively impact public knowledge and behavior. This study explores the role of advertising in promoting maternal and child health awareness in Dukku LGA, examining the effectiveness of various advertising methods in educating the community about MCH practices.
1.2 Statement of the Problem
Despite the importance of maternal and child health, there remains a lack of comprehensive awareness campaigns in rural areas such as Dukku LGA. Although some advertising campaigns have been launched to promote MCH, their effectiveness in reaching and educating the population is unclear. This study seeks to assess the role of advertising in promoting MCH awareness in Dukku LGA, Gombe State, and evaluate the impact of these campaigns on public knowledge and behavior.
1.3 Objectives of the Study
1. To assess the role of advertising in promoting maternal and child health awareness in Dukku LGA.
2. To evaluate the effectiveness of different advertising strategies in promoting MCH awareness in Dukku LGA.
3. To examine the impact of MCH advertising campaigns on public knowledge and behavior in Dukku LGA.
1.4 Research Questions
1. How does advertising promote maternal and child health awareness in Dukku LGA?
2. What advertising strategies are most effective in promoting MCH awareness in Dukku LGA?
3. What impact do MCH advertising campaigns have on public knowledge and behavior in Dukku LGA?
1.5 Research Hypothesis
1. Advertising significantly promotes maternal and child health awareness in Dukku LGA.
2. Certain advertising strategies, such as radio and community-based outreach, are more effective in promoting MCH awareness in Dukku LGA.
3. MCH advertising campaigns positively impact public knowledge and behavior in Dukku LGA.
1.6 Significance of the Study
This study is significant as it will provide valuable insights into the role of advertising in promoting maternal and child health awareness in rural areas. The findings will be useful for health organizations, policymakers, and advertisers in designing more effective MCH awareness campaigns in Dukku LGA and similar regions.
1.7 Scope and Limitations of the Study
The study focuses on the role of advertising in promoting maternal and child health awareness in Dukku LGA, Gombe State, and does not extend to other health campaigns or regions.
1.8 Operational Definition of Terms
1. Maternal and Child Health (MCH): Health services and practices aimed at improving the well-being of mothers and children, including prenatal care, immunization, and nutrition.
2. Advertising Strategies: The methods used in advertising campaigns to communicate health messages to the public, including radio, print, and community-based outreach.
3. Public Knowledge and Behavior: The understanding and actions of the community regarding maternal and child health issues, influenced by advertising campaigns.
Related Project Materials
An Appraisal of the Role of Traditional Birth Attendants in Family Planning Education in Jigawa State
Background of the Study
Traditional Birth Attendants (TBAs) play a significant role in maternal and chi...
The impact of informal education on secondary school students’ ability to plan their career paths in Obi Local Government Area, Nasarawa State.
Background of the Study
Career planning is a critical component of adolescent development, guiding students toward making...
The Effect of Mobile Health Applications on Maternal Health Monitoring in Kogi State, Nigeria
Background of the Study
Mobile health (mHealth) applications have emerged as innovative tools to improve h...
MONETARY POLICY AND THE BANKING PERFORMANCE IN NIGERIA
Background to the study
There are several factors that affect the per...
An examination of mobile app engagement strategies on customer loyalty: A case study of a lifestyle brand in Kaduna
Background of the study
Mobile app engagement strategies are crucial for fostering customer loyalty in today’s compe...
A Comparative Analysis of Morphological Derivation in Nigerian Urban Slang: A Focus on Lexical Innovation in Abuja
Background of the Study
Urban slang in Nigeria is a vibrant linguistic phenomenon, particularly in metropolitan centers li...
AN APPRAISAL OF THE APPLICATION OF PLEA BARGAINING PROCEDURE IN NIGERIAN CRIMINAL JUSTICE SYSTEM
ABSTRACT
This project titled”An Appraisal of the Application of Plea Bargaining Procedure in Nigerian Criminal Justice System&rdquo...
DESIGN AND CONSTRUCTION OF A SOLAR POWERED MULTIPLE CELL PHONES CHARGING BOOTH
Introduction
Given the present energy crisis and the growing need for renewable energy. I am attempting to develo...
An Examination of Constitutional Provisions for Child Labor Eradication: A Study of Damaturu Local Government Area, Yobe State
Chapter One: Introduction
1.1 Background of the Study
Child labor is a pervasive issue in many r...
The impact of corporate social responsibility on community development in Ikom Local Government Area, Cross River State
Background of the study
Corporate Social Responsibility (CSR) has become an integral part of modern business practices, inf...
